Not far from Stuttgart in Germany, where were placed the plants of famous "Mercedes", is little-known provincial Kyuntsel'zau townlet with several tiny factories, c 1932 letting out, in essence, unassuming working clothing. One of these mini- factories belonged to the family Of khermann. At the end of the war the matter took in his hands young Rolf khermann for the pair with the brother-in-law by Albert zefranek.

Postwar, lying at the ruins Germany, not there was matter to the fashionable clothing. The first several years for firm "Hermann" was necessary to produce everything that it was possible to sell: from the man jackets to the upper woman's clothing. The production of first jeans, "cowboy or farmer trousers", as them then they called, begins only in 1949. Moreover, without the special success: on the market prevailed "native" jeans - the dear clothing of the numerous contingent of American army.

According to family legends, the beginning of dzhinsovoy empire "Mustang" appeared very anecdotically: to the station in Frankfurt am Main was sent the messenger with ten times the bottles of fruit home-brew in the knapsack. Purpose to barter shnaps to the party of "native" jeans of different sizes. Enormous negro from the economic division of American army rapidly agreed to the transaction, and after only the month into Kyuntsel'zau is produced the first party of jeans as two drops of water of similar on its overseas fellows.

The production of family enterprise finds demand, and in 1958 Albert zefranek comes to the long ago nurtured solution to specialize in the production of jeans under his own trade mark. As a result of long night vigils new jeans it was decided to name "Mustang". In this case the firm passes to the sewing from denima of present American material, known to all and which made glory not to one stamp of jeans.

Almost ten years firm "Hermann" accumulated forces, producing increasingly more jeans for the growing German market. Did not avoid its masters and internal uncertainties, when in 1961 firm from the provincial town became even and by the exclusive importer of famous "Levi's", which very was not coordinated with the initial concepts.

But the hour of victory struck for Albert zefranek at the end of the sixtieth, when "trousers for the free time" became the symbol of the life of new generation. "Hermann" it is converted into one of the leaders of new style, producing not only traditional dark-blue azure jeans, but also the trousers from the sateen, the velveteen and the gabardine. Dzhinsovaya fever is skillfully fanned by the garish advertisement: jeans "Mustang", which cover the neglige of the fascinating half-naked beauties, appear at the pages of youth publications.

Since 1980 "Mustang" only German jeans, which successfully compete on the local market with American brands "Levi's" and "Wrangler". Perfectly well she knew by that time of almost 60 percent of the population of the country, what quality hides itself behind the stamp with the image of swift-footed black mustang. And not only in Germany itself are already at the end of the seventieth annual almost fourth of production of firm it went to the export into Austria, Switzerland, Holland, France and Scandinavian countries.

However, the 80's, marked by the arrival of the culture of yappi, presented to dzhinsovoy industry the unpleasant surprise: peace was absorbed in by the magnificent elegance of famous designers. This swift turning of mode could confuse whom conveniently, but only not Albert zefranek firm sharply rejects the release of budget items under its stamp, after dividing production by three groups "Fashion", "Basics" and "Modern Classics".

However, not all went in the manner that it wanted - literally through the pair of years almost completely left the mode jeans from the velveteen, which occupy essential portion in the total volume of the production of firm. The conclusion, at which arrived Zefranek, was simple: "future after classical jeans". It assigns on the collaboration Italian design- bureau. Calculation proved to be amazingly to precise.

On the rights of original discoverer this already elderly businessman from provincial Kyuntsel'zau with the interest observed turning to the dzhinsovoy mode of famous modellers. One Kelvin's alone successes Klyayna impressed. But for the transformation "Mustang" into the really international stamp was necessary the "young blood" - proud leader, complete of forces and energy. It proved to be the son of Albert zefranek, the present owner of firm Khayner.
Thus, in 1990 the individual owner of firm became Khayner Of zefranek. In 16 years of work in the firm of father it knew how to accumulate necessary experience and to conquer authority. On its persuasion, "Mustang" it had to subjugate peace.

Cegodn4 jeans "Mustang" in the number of favorites of dzhinsovoy mode, about which testifies at least the fact that the song of their advertising roller by the name "Living for tomorrow" was written and completed famous "Scorpions".