In 1995 of Charles lami - today the owner of company, and then the beginning businessman, made the decision to open his own matter. It is natural that this business must be connected with that region, which was for Charles most intelligible and close - clothing for the women. Together with the wife it began to think above name and image of brand, which would combine in itself the thinned feeling of style, so characteristic of Frenchwomen independently of the age, with softness and tenderness of youth, her energy and attractiveness.
Approach they appeared very serious and was conducted a study among the potential buyers. It turned out that the most positive associations in the girls of any ages causes plush the bear. So plush bear on name Lulu became the symbol of new fashionable youth style. But "castagnette" to name it added the love of all young persons for the dances and the Spanish motives.
Dear and hardly noticeable logotype- bear you will find on each model LuluCastagnette. It completely answers selected strategy: in each of us lives the child and in the childhood in each girl was the dear toy - "plush bear". After growing up, it with nostalgia and tenderness recalls about it, and it means, it cannot indifferently pass past shop window LuluCastagnette.
LuluCastagnette Today produce under its stamp more than 2,5 million units of clothing per year. The annual turnover of company comprises more than 40 mln. Euro-.
After beginning its business from the production and sales of clothing for the girls, LuluCastagnette soon drew in its clients of young women at the age from 15 and to 30 years. Now this direction is most promising for the company.
Each season the kreativnaya command LuluCastagnette, which gathers and which creates ideas 0 0N throughout the world, presents in the judgment of clients the new collection, which personifies in itself the accordion of classical means and new-fashioned tendencies. Design LuluCastagnette answers the needs of its buyers, since being positioned on the market in the average price segment, clothing LuluCastagnette is characterized by high quality. Firm constantly improves design and boldly it experiments with the materials.
Clothing LuluCastagnette is represented in more than 800 mul'tibrendovykh stores, 33 exclusive butikakh, the famous commercial department stores Galeries Lafayette, Printemps, Samaritaine, YE.L Cortes Ingles in France, Austria, Belgium, Denmark, Spain, Luxemburg, Netherlands, Portugal, Switzerland, Canada, USA, Lebanon, Dominican republic and Saudi Arabia.