At the end of the 70th the brothers Maurice floor Marchiano (Moris & Paul Marciano) carry out coup in the world of mode, after making, it would seem, impossible: they return to podiumy idea denim.

New view on jeans becomes trend and from the light hand of fashionable periodicals is called name Denim-glamour.

The history of success of one of the most influential brands of world mode begins from the only model of jeans Marilyn, which was being separated from a customary number by the presence of three lightning. The first party, which consisted of two ten pairs Marilyn, buys up in store Bloomingdale in one-and-a-half hours.

After conquering the confidence of American buyers, in the 90's company GUESS? stores in the large cities of Europe, Asia, South America, Africa, Australia and Near East are opened. Besides 200 mono-brandVYKh of stores into 40 countries, lines of brand GUESS? they are sold in 300 more stores on all five continents.

In the new millenium GUESS? status of one of the most influential world stamps of clothing finds and it becomes synonym sexuality in the mode. Provocative advertising campaigns GUESS? open to the peace of also unknown Klaudiyu Schiffer, Eva khertsigovu, Shityu naomi Campbell and Karl bruni. In the different time by stars GUESS? become Dryu Of berimor and Paris Hilton.