Benetton - this is "American dream" in Italian. The history of the success of this company entered into the textbooks on the economy, and now it is studied in Harvard and Stanford.

But everything during the cool day of 1965, when now legendary Luchano Of benetton it brought on the bicycle the sweater of its own binding to its sister To dzhuliane, into the gift, began. This concern of brother about the sister was intelligible. In Italy economic crisis raged, and the wage of modest employee of factory storage to the expensive thing it would not be sufficient.

However, precisely this circumstance made it necessary to think brother and sister about the beginning of its own matter - production of the knitted sweaters, inexpensive, classical coloring. After some time to the elders were joined the junior brothers - Porta and Gilbert. And Italian four undertook the matter. 1969 Of benettony they as long ago as opened their first store into Beluno, and in yr - in Paris.

However, what did allow Benettonam so rapidly to ascend the apex? Specialists assert - obstinacy and resoluteness. Luchano, immediately taken upon itself creative side, rapidly forewent insignificant classical sviterkov. Young people of the middle of the 60th wanted the saturated color, Benetton made to this rate and won.

Eyewitnesses assert that in Luchano surprising "scent" to the mode. As soon as appeared hint to the fact that into the mode will enter dark-blue, it ordered to color all things of company this and invariably it fell into the point. Buyers immediately snatched new models, and authority and financial prosperity Benetton Group (under this proud name they began to work brothers sister) grew.

But bright colors first entered into mode, then they disappeared from it, and Benetton remained. Entire the fact is that this clothing proved to be amazingly to democratic and practical. It it is possible to put on both to the party and to the work. Among other things, Luchano constantly he thought about the quality of yarn and tried to make a fabric soft.

Now daily clothing for the men, the women and the children is made not only from the traditional fur, but also from cotton and cotton fabric. Beginning from the 80th it is annual, Benetton began to let out solar glasses, clocks, bags, foot-wear, gloves, hats, adornments and even accessories for the automobiles. Then appeared the female cosmetic Colors of Benetton and perfumes.

Now Benetton Group - the most important company for the production of finished clothing in Europe and the quite important user of fur in the world. Luchano he became the leader of this giant, Dzhulian completely checks the work of designers, Zhil'berto determines financial policy, and Porta deals with production.

Benetton today - this of 9 factories, scattered 0 0N throughout the world, more than 7 thousand fashionable stores in 120 countries of peace, including Near Eastern. And in each of them the stores of company possess her own face, and clothing considers the tastes of local fashion-plates.

"Glamurnye", but at the same time amazingly youth models Sisl-eu will leave indifferent not of one stylish character of peace. The man and female collections of this stamp are diverse and "they are personal", here everything corresponds to the contemporary means of life.

Brand 012 (Zerododici) ensures with the fashionable clothing of children of up to 12 years. Age - this is sole limitation, since Ve.ne.tto.n considers children citizens of the world independent of race, language and religion.