In 1986 its first steps (in the literal and figurative sense) made the model of stockings Dim Up. this it now seems that in a similar creation there is nothing intricate: these stockings fit foot, are held without any additional adaptations and moreover they do not create plain folds on the elbows - are so must "news themselves" any stockings or kolgotki.

However, 20 years ago this model of brand Dim proved to be revolutionary and changed idea about the qualitative linen. Therefore holiday in Dim Up is genuine. In the honor of anniversary twenty fashionable French stores were combined with twenty chief designers, among whom Jean-Paul Gaultier, Barbara Bui and Hermi.s. Each of the invited stylists created the specific model, partly by which steels are stockings Dim Up.

In 1995 of Charles lami - today the owner of company, and then the beginning businessman, made the decision to open his own matter. It is natural that this business must be connected with that region, which was for Charles most intelligible and close - clothing for the women. Together with the wife it began to think above name and image of brand, which would combine in itself the thinned feeling of style, so characteristic of Frenchwomen independently of the age, with softness and tenderness of youth, her energy and attractiveness.

Approach they appeared very serious and was conducted a study among the potential buyers. It turned out that the most positive associations in the girls of any ages causes plush the bear. So plush bear on name Lulu became the symbol of new fashionable youth style. But "castagnette" to name it added the love of all young persons for the dances and the Spanish motives.

Not far from Stuttgart in Germany, where were placed the plants of famous "Mercedes", is little-known provincial Kyuntsel'zau townlet with several tiny factories, c 1932 letting out, in essence, unassuming working clothing. One of these mini- factories belonged to the family Of khermann. At the end of the war the matter took in his hands young Rolf khermann for the pair with the brother-in-law by Albert zefranek.

Benetton - this is "American dream" in Italian. The history of the success of this company entered into the textbooks on the economy, and now it is studied in Harvard and Stanford.

But everything during the cool day of 1965, when now legendary Luchano Of benetton it brought on the bicycle the sweater of its own binding to its sister To dzhuliane, into the gift, began. This concern of brother about the sister was intelligible. In Italy economic crisis raged, and the wage of modest employee of factory storage to the expensive thing it would not be sufficient.

At the end of the 70th the brothers Maurice floor Marchiano (Moris & Paul Marciano) carry out coup in the world of mode, after making, it would seem, impossible: they return to podiumy idea denim.

New view on jeans becomes trend and from the light hand of fashionable periodicals is called name Denim-glamour.

The history of success of one of the most influential brands of world mode begins from the only model of jeans Marilyn, which was being separated from a customary number by the presence of three lightning. The first party, which consisted of two ten pairs Marilyn, buys up in store Bloomingdale in one-and-a-half hours.