In 2003 appeared unique project by the name "on that side...", neglected by company Canon and by world charitable institution "Red Cross" ("Croix-Rouge"). Its purpose - collection of means for the fund for the "Red Cross" with the aid of the attraction of celebrities and organization of subject photo exhibition. In this year the project is oriented to the peace of the mode: in it took part of ten famous to kutyur'e, photographers and models.

In what the essence of project? Firm Canon gives the digital camera IXUS 65 to the best representatives of one or other industry or another, by which they must remove the brightest moments, which reflect the essence of their profession. This time with cameras were armed Christian La Croix, Donatella To versache, Shantal' Thomas, the dormouse Of rikel', Roberto kavalli, Khelena Of kristnesen, Adriana To karembyu, Nicolas Fari, Dita von Thies and many other stars fashion- industry.

The best photographs were selected for several photo exhibitions, which are passed to the different cities of Europe. Thus, exposure "on that side of mode" passes to the the Parisian Galeries Lafayette Haussmann from 21 September through 14 October. In London unique photographs to fashionably see in store Selfridges, while in Milan - in Palazzo Reale.

On this exhibition there are no standard photographs: they all - are uncommon, are interesting, and now and then even epatazhny. The copy of each photograph is sold on the price of approximately 7,99 Euro-: thus organizers are intended to gather serious sum. But original photographs with the autographs of their authors will be sold in several auctions in London, Paris and Milan.