About the creation of his own collection of clothing Jay Kay, the leader of the cult group Jamiroquai, dreamed already long ago. But to the realization of this project singly he did not always have enough resources; therefore it awaited the suitable proposal about the collaboration. And not so long ago partnership to it proposed the kreativnyy director of the famous brand Hugo Boss Folker Kakhele.

Recently the collection of fifteen objects was put on the market into the firm stores of stamp in Berlin, Stockholm, London, Paris, Tokyo, Shanghai, Los Angeles, New York and Moscow. Line by the name "JK for Hugo" consists of the baykerskikh jackets and the gloves, the jackets, the pants and several things from the jersey. Joint collection is sustained in the violet, apple, grassy, gray, black and white nuances. Creators made a special accent on the materials and the details: the perforated skin and artificial suede excellently are combined with the fur edgings and the contrasting material of backing.

"my life is twirled around the music, the journeys and the racing bolides: specifically, these components are reflected in collection Hugo. I love, when clothing is made from the high-quality materials: it must appear simply, but in this case must oshchushchat'sya class ", comments on Jay Kay.

Advertising of the dripping of collection "JK for Hugo" was removed by British photographer daniel by Jackson against the background of the picturesque views of island Madeira. But collaboration between soloist Jamiroquai and house Hugo Boss continues: at present modellers prepare joint summer collection.