45- summer Irish musician Bono, who recently became successful designer, is also a permanent participant in the international economic forum, which yearly takes place in the Alps. Discussed problems, in particular, the spread of AIDS and malaria in the poor African countries of spodvigli star to the large-scale charitable action.

Check decided to neglect leybl "Red", which will be able to solve some problems at least. "Red" - the stamp collective, not attached to some specific goods. For this very reason any producer of the fashionable things or any other objects can be connected to the matter. Most important, that the essence of this leybla not in the traditional enumeration of means into the special funds, but the mutually beneficial work, oriented for the long-term period.

For example, Nike will neglect into the production the goods, developed by Mali artists, ensuring with them work sites and, it goes without saying, deduction for the social needs of this country. Gap will sell 0 0N throughout the world the football shirts, produced into Lesoto, Giorgio Armani will neglect the analogous line of glasses. To the action was joined corporation American Express, which plans to let out special plastic maps. General in all these goods will be only one - red color.

In the opinion of check, this is - only beginning, since the action noticeably is differed from traditional charity. And by the way, for your tendency soak to the countries of the third peace musician it was named publication Time the "person of year -2005".